marketing/branding execs, sports business professors
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The NFL’s strong regular season of TV ratings continued into its opening weekend of the postseason.The league said on Monday that there was an average of 28.4 million viewers for the four wild-card round games Xavier Crawford Houston Texans Jersey , which is a 12 percent increase over last year.The Philadelphia Eagles game against the Chicago Bears on NBC averaged 35.89 million, making it the network’s most-watched wild-card game on record. NBC’s previous best was the Jan. 3, 1988, game between Seattle and Houston at 35.86 million. The audience for Sunday’s game peaked at 45.1 million viewers during the final nine minutes.Sunday’s first game between the Los Angeles Chargers and Baltimore Ravens on CBS averaged 25.4 million.Fox’s telecast of Saturday night’s Seattle Seahawks–Dallas Cowboys game averaged 29.5 million while the weekend’s first game between the Indianapolis Colts and Houston Texans averaged 22.8 million on ESPN and ABC.Digital streaming also increased 139 percent with an average minute audience of 496 Xavier Crawford Jersey 2019 ,000. The NFL’s most marketable player is old enough to be the father of many of the league’s players.A poll conducted by of 40 “marketing/branding execs, sports business professors and both print and on-air football media” resulted in Patriots quarterback Tom Brady being named the league’s most marketable player.Coming in a close second was Chiefs quarterback Patrick Mahomes. At a distant third was Browns receiver Odell Beckham, Jr., followed by Browns quarterback Baker Mayfield. Rounding out the top 10 were Giants running back Saquon Barkley Xavier Crawford Jersey Mens , Packers quarterback Aaron Rodgers, Texans defensive end J.J. Watt, Steelers receiver JuJu Smith-Schuster, Saints quarterback Drew Brees Youth Xavier Crawford Jersey , and Cowboys quarterback Dak Prescott.The fact that Brady finished first becomes even more amazing, given the cluster of young star players in the league. It also underscores the possibility that an owner who hopes to sell tickets, suites, merchandise White Xavier Crawford Jersey , etc. may become inclined to offer Brady the kind of payday he’ll never get in New England to pry him away after 2019, when his contract with the Patriots expires.Football ultimately is business, and it would be very good business for any NFL team to do business with Tom Brady.